Claim the future
When we were starting Raise Your Flag, we faced the challenge that many new companies face. What do we call our company? We toyed with the idea of made up words and words nobody could pronounce. But when we really thought about what we wanted Raise Your Flag to be, we didn’t feel right about those options. We started talking about how we wanted users of Raise Your Flag to be able to “declare” a path the way college-bound students get to “declare” a major in school. We wrote words down like: adventure, new beginnings, explore, unknown, space, claim and declare.
We all loved the idea of an explorer finding an uninhabited land or better yet, a space explorer finding a new planet, raising their flag and claiming it as theirs.
To us, our logo represents possibility. It represents the potential that we have to put ourselves in new places, to learn new things and to do things we never thought possible.
And so the adventure begins.